Porsche Panamera

For luxury brands like Porsche, who rely so much on direct trial and physical experience to prompt purchase, COVID lockdown was a serious obstacle.

We developed a series of immersive 3D audio test drives that aimed to capture the feeling of really being inside the cockpit and driving the new Panamera range.

We worked closely with Porsche to sample real sounds from the cars, and built three spots that leaned into the burgeoning trend online for ASMR content.