POKÉMON POCKET
To capitalise on the massive success of the app, we were asked to create a short 15-second spot for social and paid that helped cross-sell Pocket players into the paper Trading Card Game.
Hero film
We focused on the joy of opening physical packs, highlighting the fun rituals fans go through to try to pull a good card.
You can see our original animatic here and a deleted scene riffing on ‘eanie, meanie, minie, moe’ with character names here.