Betfair
I spent around 18 months in-house at Betfair leading the creative department. During my time, I oversaw a complete rebrand, a tone of voice overhaul, app development, numerous international launches and several TTL campaigns, as well as handling all the day-to-day digital, social and eCRM material.
Tap Tap Boom teasers
Part of a series of fun social films designed to tease the forthcoming rally-driving horse TVC.
The Exchange education
A series of smart animations designed to simply demonstrate how to get the most of the Betfair Exchange platform.
Hulk Hogan agony aunt
Part of the launch of the Hulk Hogan slots game on the Betfair Arcade.
You can watch the rest of the series here:
Intro
Part One - Cricket - featuring Michael Vaughn
Part Three - Promotion
Part Four - Love
Part Five - Fight
Play, Win, Repeat
High impact 3D animation to relaunch the Betfair Casino.